Mary Palma
Palma Group Properties @ Real Brokerage LLC

Our Seller Services

Process Knowledge & Counsel

We'll give you a thorough understanding of the process of selling a home, and offer expert counsel every step of the way – from pricing strategy to closing coordination. Though we can't guarantee a "stress-free" transaction, as everyone has their own threshold for stress, we can help minimize the hassles and stress you might experience without professionals, like us, on your side.

Comparative Market Analysis - CMA

We'll prepare an objective value analysis of your home and the surrounding marketplace to ensure you're maximizing the return on your investment. We look at current and emerging market trends, and the probability of sale given current buying demand. We'll also provide price strategy counsel as part of our CMA – price is different from value because it's a marketing decision, whereas value is the amount a buyer will pay for a home.

Good, honest education about how the market is performing in your neighborhood will help you sell your property faster, and for more money.

Property Preparation & Staging Advice 

Our preparation advice will help you add value to your home before you list it for sale. We'll also counsel you through the pre-listing period to ensure that you're maximizing value, focusing on buyer benefits, and putting yourself in a position to make the sale as easy as possible.

Exposure, Promotion, and Positioning

Our marketing plan will drive more real estate professionals and more potential buyers to your home by focusing on today's key real estate selling strategies: Internet marketing, social media platforms, agent exposure, and professional representation.

Potential Buyer Qualification

While your home is on the market, we get to know potential buyers and verify the "truths" they may have set forth before they view or offer to purchase your home. We communicate the benefits and value of your home to buyers and agents, build urgency, and compel them to act. When other agents show your home, our team counsels them on the benefits and value of your home relative to other homes in the marketplace. Through buyer qualification, we help make sure the sale actually closes and prevent pitfalls during the closing process.

Negotiating with Proven Market Experience

We negotiate the purchase agreement to ensure that you are protected and that it truly reflects the value of your home in the marketplace.

Organize Details of your Closing

We coordinate paperwork and track contingency deadlines for the closing of your home sale with inspectors, attorneys, lenders, agents, escrows, title companies, and the buyer. We also put you in touch with VIP services from other companies that you might find useful during the closing, such as movers, storage companies, and temporary rentals. After the closing, we follow up with communication to make sure you're satisfied and to inform you about any continued benefits your sale may have produced.

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